Outdoor & sports retail

RedRock — online store and advertising campaigns

WooCommerce store development, ordering improvements and campaign creative for an outdoor audience.

CLIENT & CONTEXT

What was the brief?

RedRock sells sports and outdoor equipment. The brief combined development of the existing store with marketing for people interested in mountain sports and outdoor activities.

What needed to be addressed

Advertising and the store are connected: the message needs to lead to a clear offer and a usable buying journey. The project therefore addressed both.

APPROACH & DELIVERY

The work delivered

01
Review the store
We reviewed features, improvement opportunities and audiences, planning website changes alongside the campaign direction.
02
Features and ordering
We improved navigation, payment integrations and the ordering process in WordPress and WooCommerce. Work also covered personalised recommendations and offers.
03
Campaigns and creative
We prepared product creative, messaging and advertising for Facebook and Instagram, using sales and behaviour monitoring to inform refinements.

Deliverables

Online-store development
Navigation and payment improvements
Product advertising assets for social channels

PROJECT MATERIALS

A closer look at the work

RedRock — product campaign creative, asset 1.

RedRock — product campaign creative, asset 2.

RESULT & PRACTICAL VALUE

What was delivered

The work connects store functionality with product advertising for Facebook and Instagram. The gallery shows creative for specific products prepared as part of the campaigns.